The demo will be done by our chief engineer and will last about an hour. For example, the gist of the invite could be “We’re inviting you to our upcoming product line demo to showcase its new advanced features, at our downtown offices, on Friday, September 6. When prospective customers are invited to any event, they need specific information, namely: what, why, where, when, with whom, how long, and how. A company that sells industrial equipment, though, maybe not so much.
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For example, SaaS companies – especially if they’re startups – may opt for an informal, upbeat tone in their software demo invitation emails. But, should they be formal or informal to go with it? That’s for you to decide based on your own brand and the type of customer you’re addressing. Demo meeting invitations should be enthusiastic, yes.
write “the demo will be held on Friday, September 6”, instead of “the demo will be held at the end of next week”). Write short sentences and make sure their meaning is clear (e.g. Any small talk and information exchange you might have in other emails should be kept to a bare minimum in this one. An invitation email should be targeted toward, well, an invitation.
Tips to write a demo meeting invitation email: To help you get it right, here are a few tips and five demo meeting invitation email templates for various scenarios to save you time. That’s because, although an invitation email might sound like an easy thing to pull off, it actually involves a lot of thought, not to mention following best practices. How you schedule a demo will determine whether your prospect shows up and the effectiveness of your demo meeting, too. Well done – but the process isn’t over yet, not by a long shot. After a long time of qualifying leads, nurturing prospects, and cold calling, you’re finally at the demo scheduling phase.
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